Social Advertising vs Traditional Advertising
How would you categorize your current advertising plan?
Are you playing it safe with “tried and true” methods like direct mailers and billboards? Maybe you’re thinking a little out of the box and have experimented with radio ads. Maybe you’ve really gotten creative and advertised through community action, like sponsoring a baseball team.
The truth is, no matter how innovative you consider your advertising to be, you're missing the boat if you aren't advertising on social media.
Social media advertising is more than just posting on a company Facebook page. It’s a good start, but barely scratches the surface of what a focused, targeting social media campaign can do.
Why is social media advertising a good idea?
Social advertising reaches your customers where they are. The average American spent 3+ hours a day browsing their social media channels in 2013, and the numbers have only grown. When you post on social media, you know that your customers are seeing your ad, as opposed to an easily ignored billboard, a commercial you can fast forward through, or mailers that end up in the trash.
Big Difference, Small Budget
Don’t have a ton of capital to sink into overhauling your advertising plan? You don’t need it.
Advertising on social media is almost laughably affordable compared to more traditional routes of advertising. Facebook, Twitter, and now Instagram allow brands to put a small budget behind a post, “boosting” it to users who have demonstrated that they might be interested in your product.
With a boosted post, your choose your budge can be anywhere from $50 to $500. Your budget expands the reach of your post. Where a regular post would only reach about 15% of the users who like your Facebook page, a boosted post has the capability to reach them, their friends, and any other local buyers in the area.