How Small Ratings Changes Impact Your Business
Small Changes, Big Differences
Your online rating plays a bigger role than you think
Just like anything else worth doing, changing your online reputation takes time and dedication. While you’re waiting to see those numbers inch up, it’s easy to get discouraged when you don’t see huge jumps.
However, even small changes make a big difference in your business. Here are some changes we observed in a client who’s star rating rose by only 0.6:
- A 396% increase in requests for directions
- 241% more calls in a 4-week period
- 100% more clicks to the website
A seemingly tiny increase can lead to a gigantic boost in traffic!
There are a few reasons why even tiny ratings increases mean so much for your business:
- Your potential customers have a knee-jerk reaction to your online ratings
- A low score may keep them from looking for more information
- Customers are more likely to go to a business that has been “vetted” by their peers
Curious about how to increase your rating? Here are our top 3 proven methods:
Create a Yelp Check-In
When a customer is within 5 miles of your location, Yelp gives them the option to “check-in” to your business. A Check-In Offer incentivizes customers to check in for a free item or discount. After a customer has checked-in, Yelp prompts them to leave a review every time they open the app.
Since directly rewarding customers to review is a huge Yelp no-no, the check-in offer allows you to offer an incentive that reminds a customer to leave a review without risking seeming “slimy” or desperate. It also allows you to start the review conversation in a positive way!
Sometimes a tangible reminder makes the difference in whether or not a happy customer reviews. GoFanbase creates custom cards for your business with QR codes leading to your Yelp, Google, and Facebook pages.
Hand out your social card when you ask for the review to make it as easy as possible for the customer, and give them something tangible to help them remember.
GoFanbase’s Event Specialists attend your sales event and act as your Social Media team, encouraging your customers to check-in and leave reviews on your sites. These events include classroom-like training with your staff on best practices for asking for reviews from happy customers and real-time training with your staff on the sales floor. Event Specialists make any event a hit by increasing your social presence while letting your sales team keep their focus!